Main Tera Neta

Politics is a major event for any democratic country especially for a country like India which has more than 1.2 billion diverse population. Election 2014 is truly a release of two big budget films, one with Narendra Modi (an established superstar) and another with Rahul Gandhi (a debut) as cast, and complete nation is looking upto the media for minutiae. Thus, giving a room for promotions and advertising.

Now, as we all know every big budget movie invests heavily on promotion and the success at box office greatly depends on it, both the parties i.e. BJP & Congress are powerfully advertising themselves on every media be it newspapers, hoardings, banners, tv commercials, radio jingles or digital media. Few months back it was in news that Rahul Gandhi has spent over Rs. 500 crores for his image makeover, and being a senior in the industry Narendra Modi has started the promotion far before with a campaign ‘NaMo for PM’. So, how does it matter? Is it affecting the country? Are people taking them seriously? Do facts and statistics shown in ads really create impact?

Well the fact is they really do…Knowingly-unknowingly, consciously-unconsciously, actively-inactively people are getting influenced and politics is becoming the hot topic everywhere be it chaupal or twitter. US Election is a clear example of excellent promotion by Barack Obama. With smart phone in every other hand, people are becoming aware and active citizens and digital media is contributing a lot in image building of politicians. So, this time I am seeing a big political war of words on all the social channels and somehow becoming a part of it. There is no group on Whats App which is spared of Political Jokes. In fact Google has also introduced a platform to take a political pledge.

So, NaMo & RaGa both are loudly portraying themselves as ‘Main Tera Neta’ and complete nation is in the awe of their advertising and promotion. I am yet unable to decide ‘My Neta’, ‘My Hero’, ‘My PM Choice’ for this session…Just hoping to see both of them on Comedy Nights with Kapil for promotion before election, it might help me in taking a decision before going to polling booth. :p